Big Data: A Retailer’s Guide to Likes, Tweets, Reviews, Customer Data and Basically Everything Else

When it comes to retailers, big data is perhaps a little too big. Half of retailers can't aggregate all their data in one place to make detailed reports and conclusions. Forty-five percent don't use available data to personalize marketing communications, and another 42 percent can't link data together at the individual customer level. That's perhaps understandable, because 90 percent of the data that's ever been created has been created in the last two years, and the rate of data growth is increasing quickly.