Big 5 Sporting Goods Partners With Yowza!! to Bring Sporting Goods Savings Direct to Your Mobile Pho

EL SEGUNDO, Calif., Nov. 23, 2010 (GLOBE NEWSWIRE) -- Big 5 Sporting Goods Corporation , a leading sporting goods retailer, and Yowza!!, a free premier, eco-friendly mobile couponing application for PDAs, today announced their partnership to offer special savings opportunities direct to mobile phone users in the twelve western states in which Big 5 Sporting Goods operates. Millions of consumers using Yowza!! mobile coupons on the iPhone, iPod touch, Blackberry, Android or Palm Pre (via the Where application) can now take advantage of great deals and discounts at the 396 Big 5 Sporting Goods locations. "Throughout our 55-year history,