Best Buy Tries Mobile Gaming to Drive Loyalty Engagement

Best Buy is linking together email and mobile with an interactive web-based game as the next big marketing push for its recently revamped loyalty program. The big-box retailer recently sent out an email message thanking its loyalty members for shopping this holiday season. The email also included a link to a mobile and desktop game that encourages consumers to stay plugged into the My Best Buy loyalty program year-round. "When Best Buy launched My Best Buy last year, we promised our members richer experiences and more mobile," said Jeremy Baier, spokesman at Best Buy.