Best Buy launches customer magazine - Stores

The first issue of the publication, entitled ‘Lovetech’ , will be distributed as an insert in the London edition of The Daily Telegraph. Advertising space has been sold to Best Buy suppliers and brand partners. Future editions of Lovetech , whose target audience is to be 20-40 year olds, will be distributed in 10 of the brand’s UK stores. In addition to the glossy print edition, an e-catalogue will be available on the Best Buy UK website. The magazine will be produced in partnership with August Media and will