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When William Henry Belk launched a department store in Monroe, N.C. in 1888, he named it the New York Racket. The name, he believed, made the store sound bigger than it actually was. The new branding, the company’s first change since 1967, was just one element in a massive multiyear remake of the department store chain.
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- People:
- William Henry Belk
- Places:
- Charlotte
- Monroe, N.C.
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