Beauty Retailer Ulta to Launch In-Store Men's Boutiques

Discount beauty retailer Ulta Salon Cosmetics and Fragrance announced it will be rolling out men's grooming boutiques inside most of its stores by early August. Ulta’s CEO Chuck Rubin said at the Reuters Consumer and Retail Summit that creating space for men should increase sales of those items. Rubin said men’s grooming items were “spread around different parts of the store,” and that pulling the items together for a grooming boutique is “appropriate."