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From Net-a-Porter's quarterly print magazine Porter to Shopbop's digital editorials that star the likes of Nicole Richie and Rachel Zoe, shoppable publications have become another way for retailers to tell their stories, give customers a look behind the scenes and give their buys a bit more context. Barneys New York has gradually been amping up the original content on its own online editorial site, The Window, and for spring 2015, the world-famous store has announced that it's launching a print edition inspired by the popular web destination of the same name.
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- Companies:
- Barneys New York
- People:
- Nicole Richie
- Rachel Zoe
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