Ballard Designs’ New App Interacts With Print Catalog

Home furnishings retailer Ballard Designs has launched Ballard+, an app that enables users to browse and shop the retailer's print catalog using image recognition technology. The free app, which features "tap-to-buy" shopping, product details and reviews, multiple image viewer, and social sharing, works with Ballard's December catalog. Shoppers hold their iPhone or iPad above the page of the catalog to activate the app and connect to the digital experience. A box encompasses each item on the page, wherein users tap for product information. A touch of the purchase button directs items in the shopping cart to ballarddesigns.com for checkout.