Back-to-School Shoppers Using Smartphones and Tablets

With a little help from their smartphones and tablets, families with school-aged children are hitting stores and websites ready to tackle their back-to-school lists. According to the National Retail Federation’s back-to-school and college surveys conducted by BIGresearch, consumers with smartphones and tablets will use their devices to research products, redeem coupons, look up store information and even make purchases.