Advertisers Can Join the Family Road Trip This Summer By Going Mobile

Despite high gas prices this Memorial Day weekend, AAA estimated that over 35 million Americans traveled at least 50 miles or more during this year's unofficial start of summer — approximately 100,000 more vacationers than in 2010. Of those 35 million, almost 90 percent drove to their destinations. This is great news for travel and hospitality businesses. However, advertisers within all retail industries should be celebrating and taking advantage of the influx of family caravans this Memorial Day as well. "Why?," you ask?