Augmented Reality App Lets You See Through Catalog Models' Clothing

Here's clothing retailer Moosejaw's unlikely recipe for successfully spicing up a winter clothes catalog: Make the models lose their clothes, or to be more exact, allow your consumers to see what's hiding underneath the bulky winter garments. The X-ray augmented reality app uses a mobile device's camera and some augmented reality trickery to grant you X-ray vision.