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Gap<%2Fspan>-owned%20athletic%20brand%20partnered%20with%20Peterson%20Milla%20Hooks%20to%20create%20the%20tagline%20and%20campaign,%20which%20will%20launch%20this%20week.<%2Fa>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fathleta-launches-first-national-campaign-power-she%2F" target="_blank" class="email" data-post-id="22773" type="icon_link">
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Athleta is kicking off the new year with an inaugural tagline and its first national campaign, "Power to the She." The Gap-owned athletic brand partnered with Peterson Milla Hooks to create the tagline and campaign, which will launch this week.
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