Apple Watch Debut Marks a New Retail Strategy for Apple

The Apple Watch goes on sale in stores today. Whether you can just walk into an Apple Store and buy one is another matter. The debut of Apple's first new device in five years is looking more like an event from the fashion world rather than the tech world. This time, there won't be long lines of faithful gadget lovers waiting for hours and days to buy the latest product from the Cupertino, Calif.-based company.