Apple to Launch New iPhone Retail Strategy to Boost Sales at its Brick-and-Mortar Stores

Apple is reportedly looking to overhaul its iPhone retail strategy in a bid to boost sales to maintain a strong position in the handset market in the face of increasing competition from Google's rival Android platform. The news comes from 9to5Mac, which says Apple boss Tim Cook, together with executives Eddy Cue and Craig Federighi, held a secret summit with Apple retail store leaders from around the world. According to the Apple news site's multiple sources, the meeting was held at Fort Mason in San Francisco on June 27.