Ann Taylor Sheds Frumpy Image With Student Fashion Site

Ann Taylor may be better known as your mother's favorite store than your own, but thanks to a new campaign it looks set to become a fashion destination for those in their 20s too. The online lookbook takes its lead from street style blogs like Scott Schumann's Sartorialist and Jak and Jill, featuring girls from universities across the U.S. wearing the label's latest collections.