Amazon, Wal-Mart Rival Jet.com Launches New E-Commerce Model

Marc Lore's ambition is as spectacular as his view of the sparkling Manhattan skyline. From new headquarters on the Frank Sinatra side of the Hudson River, the former Quidsi founder's latest venture — Jet.com — plans to take on online shopping's biggest players, from Amazon.com to Wal-Mart. Jet's consumer proposition is as simple as its algorithms are complex: Spend $50 a year for a membership and you get the web's lowest prices on 10 million-plus goods.