Amazon Unveils Look.com, Rivaling Zulily in Kid's Apparel

Amazon.com's Quidsi unit yesterday unveiled Look.com, a new site that's designed to sell children's apparel and footwear. It marks the latest move by Quidsi into the arena of family and home-oriented products, including Wag.com (pet products); Casa.com (home products) and Diapers.com (baby products). Look.com is selling an array of 40,000 products, segmented by age and gender. Brands such as Carter's, Joe's Jeans, Columbia Sportswear and others are represented. The move could have implications for another Seattle e-commerce retailer, Zulily.