Amazon Ramps Up Fashion, Leases Brooklyn Photo Studio

Amazon.com's high fashion push continues. The e-tailer announced that it's leased a 40,000 square-foot space in what it's describing as the "emerging" neighborhood of Williamsburg, Brooklyn, to shoot product images for Amazon Fashion and the company's two other apparel sites, Shopbop andMyHabit. According to WWD, the idea behind a New York outpost is to streamline the process of on-model photography for the sites and introduce additional online editorial content for Shopbop and MyHabit.