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Amazon.com is always looking for ways to boost its number of Amazon Prime customers, whether that’s by holding a Black Friday-like “Prime Day” sales event or bundling in subscriptions alongside Amazon hardware, as it attempted with the launch of its own Fire Phone devices. The online retailer has a new gimmick — it's dropping the price for Amazon Prime to just $67 in a one-day sale starting on Friday, Sept. 25 at 12:01 a.m. ET, and ending at 11:59 p.m. PT. The company says the sale will last for only 24 hours, as it’s a limited-time offer.
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