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Merchants are increasingly becoming aware of Amazon Payments, according to Tom Taylor, Amazon.com's vice president for Amazon Payments, Fulfillment by Amazon and Amazon Webstore. There's a lot of interest in the service, and merchants are telling Amazon that their customers are asking to pay with their Amazon accounts. Taylor admitted it was a bit of a chicken and egg proposition — he's tasked with getting the word out about Amazon Payments. While any one of Amazon's 215 million customers know about Amazon Payments on Amazon.com, they might not know about the availability of the payment service on other retail websites.
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