Amazon, J.C. Penney Respond to ‘The Dress’ Color Debate on Twitter

Amazon.com and J.C. Penney are two of the top retailers that quickly responded to the worldwide social media buzz concerning a post about a dress that provoked a debate late last week over the color of the garment's stripes, underscoring how mobile moments can help brands connect with today's consumers. Late last week, Twitter and Facebook were barreled by posts from users trying to convince each other that the striped dress was black and blue or white and gold, prompting an intense debate that led to many memes, GIFs and jokes.