Amazon Integrates Ads Into Mobile Search Results

Merchant ads can be found in Amazon.com search results — labeled "sponsored" — and now the company is making merchant ads available in search results on mobile devices. Because advertisers are likely to see an increased number of impressions and clicks to their ads as a result, merchants should closely monitor and evaluate their campaign budgets. Amazon allows its merchants to spend more for exposure in search results through its advertising programs. Amazon Product Ads are links to products available from other websites, while Amazon Sponsored Products are advertisements for products available on Amazon.com.