Amazon and eBay Lead Retail and Auction Site Traffic in June

Amazon sites reached the largest global audience of selected global retail and auction sites in June, with more than 282 million visitors, according to ComScore research. That was 20.4 percent of the worldwide Internet population. Other top brands in the study included eBay, which reached 16.2 percent of global Internet visitors, China's Alibaba.com Corporation (11.3 percent reach), Apple.com worldwide sites (9.7 percent reach) and Japan's Rakuten Inc. (4.2 percent reach). Amazon and Apple.com worldwide sites showed more globally distributed audiences compared to most other brands in the study. Amazon sites attracted 35.4 percent of its audience from North America,