Adidas Uses Technology to Track Products In-Store, Gain Insight Into Purchase Funnel

Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track its products from manufacturing facilities to store shelves, and near field communication technology from the shelf out the store door and to customers’ homes. The extended supply chain allows the sports brand to aggregate the data to achieve a more detailed picture of its customers.