Ace Brings Back Jingle, Returns To Neighborhood Roots

With America ready to start its annual rain-gutter cleaning and shrub-pruning spree, Ace Hardware is going back to its roots with a new marketing campaign, resurrecting a 15-year-old jingle and a tone that is just a tad more neighborly. Ace - a retailer-owned hardware cooperative that has long positioned itself as the more helpful alternative to rivals Lowe's and Home Depot -- is introducing "Meet the Aces," which replaces the two-year-old "Take back your weekend" campaign.