Aberdeen report: 50% of retailers use rebate programs

Lewisville, Texas -- Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group. "Our findings revealed a very persuasive business case for rebates," said Chris Cunnane, senior research associate with the Aberdeen Group. "We have a deep expertise in retail and manufacturing research, and this report demonstrates the value of rebate programs for both of these groups." Other key findings of the report, entitled Rebate Optimization in Retail: Driving Customer Responsiveness, include: The top driver of rebate usage in retail