8 in 10 Shoppers Plan to Give Gift Cards for the Holidays

Thanks to e-gifting, instant delivery through Facebook, personalized video and even mobile options, gift cards have become unique gift ideas in their own right. According to the National Retail Federation's 2011 Holiday Consumer Intentions and Actions Survey conducted by BIGresearch, holiday shoppers are expected to spend an average of $155.43 on gift cards, the highest amount since 2007 and up from $145.61 last year.