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Results of the e-tailing group's 2014 Mystery Shopping Study, conducted during last year's fourth quarter, recognizes seven retailers out of the 100 benchmarked as excelling at online customer service. In today's omnichannel climate and amid heightened consumer expectations, customer service can serve as both an expected yet important differentiator. These retailers have invested in customer service excellence and we commend their performance. Service today means unprecedented access via every channel and every device where efficiency is an expectation and choice non-negotiable.
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- Lauren Freedman
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