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As senior managers, we're tasked with overseeing initiatives that drive innovation and growth, defining and setting the direction of the company, hiring the right people to execute the overall vision, and being champions for the company's products and services. Together, our actions and decisions are designed to influence product development, sales, operations, competitive positioning, company reputation and, if publicly traded, stock performance. If a particular business unit or function isn't performing as expected, or their actions have an adverse effect on operations, ultimately, the responsibility falls on senior management.
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