6 Things Online Retailers Can Learn From Amazon

With global e-commerce sales reaching over $1 trillion in 2012, it's easy to see why so many companies are taking their business online. One online retailer in particular, Amazon.com, continues to set the standards for online retailing. In the second quarter of 2013 alone, the e-commerce giant reached over $15 billion in revenue. What's its secret? More importantly, what can other online retailers learn from the success of Amazon?