5 Ways Retailers Are Trying to Snag Holiday Shopping Dollars Extra Early This Year

Most people like Thanksgiving to have passed before setting up Christmas decorations and jumping into winter holiday mode. For marketers, however, it's now become standard to embrace the winter holiday mentality long before Thanksgiving — in fact, before Halloween even. According to a new survey from Experian Marketing Services, 49 percent of marketers said they will launch holiday campaigns before Oct. 31.