5 Overhyped Retailer Trends That Miss the Mark With Shoppers

Technology is cool, but shoppers want service. Retailers need to modernize and respond to industry and consumer trends with an array of shopping and fulfillment options. They need to deploy new technologies. But shoppers also want the basics. Whether they shop in-store or online, the top influencers of purchase decisions are price and product selection. Out-of-stocks is the No. 1 in-store dislike, as it has been every year since Cognizant and RIS partnered together for the annual Shopper Preference study.