4 Reasons Why B-to-B Bosses Should be Using YouTube

While every organization must be ready to successfully react to crisis situations, any B2B PR pro worth his or her well-worn AP Style Book will agree on the importance of proactive messaging opportunities for the C-level suite. Traditionally, this has been achieved by drafting talking points, pitching CEO bios to trade reporters and securing keynote speaking opportunities in hopes of spreading the word about the B2B company, its products and its key messages. Increasingly, social media has opened up new outlets for management to monitor and participate in consumer and media relations.