U.S. Email Volume Spikes During the Holidays, Study Finds

Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, today announced the release of its global holiday email study. The study includes an examination of more than 100,000 email campaigns sent by more than 1,000 brands across 10 markets, including Australia, China, France, Hong Kong, India, New Zealand, Singapore, Spain, the United Kingdom and the United States, between October 2012 and the end of December 2012. For many retailers, the holiday season generates the highest amount of revenue.