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Apple's iPad tablet computer is changing the way that many consumers connect to the internet, stay informed and shop. A tablet-friendly website is thus a new imperative for online retailers. One out of every four adults in the U.S. owns a tablet computer like the Apple iPad or similar, according to an August 2012 report from the Pew Internet & American Life Project. What's more, according to Business Insider, "between August 2011 and January 2012 tablet ownership among U.S. adults grew a remarkable 90 percent."
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