10 Questions Every Retailer Must Ask in Order to Survive

As a retail consultant for the past three decades, I'm continually called upon to provide answers. Retailers want to know what the "best practices" are, and how to "fix" their business. At a minimum, clients expect a consultant to be able to provide analysis and intelligence to make them more profitable. The more I study failures in retail, the more I find that they simply didn't ask the right questions. They were solving for the wrong thing. The Chicago Tribune recently posted 100 great questions discovered through experience by top business leaders.