aggregatedcontent

Cole Haan Uses NYC Subway Lines as its Runway
March 7, 2012

Luxury fashion retailer Cole Haan has launched a new marketing campaign strategically designed for New York City dwellers. CQLE HAAN uses the letters of the various New York City subway lines (including the Q) to categorize the different items in its new collection. From social media to traditional and mobile advertising, the company is taking advantage of various channels to support its new line. In the subway, print ads show the brand spelling out its name with iconic subway lines — "Q" line replaces the "O" in its name.

Coach Sues Swap Shop Over Fake Merchandise
March 7, 2012

Those Coach designer items that look like a steal at the flea market? Well, Coach wants you to know that they're fakes. The pricey luxury goods company has filed a lawsuit in federal court in Fort Lauderdale, Fla. against the corporation that owns the swap shop and its eccentric landlord, Preston Henn.

Google, Etsy, Amazon are Pinterest's Top Sources of Content
March 7, 2012

Where are the ladies that use Pinterest getting their content from? According to a study by Zoomsphere, a social media statistics tool, the sources are as female-oriented as you'd expect. Rounding out the top two sources are Google and Etsy, with numbers closely rivaling each other that by the time this article publishes the two sources may have traded spots.

eBay Monetizes Loyalty Program With Merchant Offers
March 7, 2012

eBay is monetizing its loyalty program through a campaign called "Merchant Offers" in which it offers participants rewards for using services from other companies. With the regular eBay Bucks program, participants earn 2 percent on every qualifying item when shopping on eBay, with a cap of $500; eBay Bucks certificates expire if unused.

Apple adds catalog section to App Store
March 7, 2012

The company may be getting ready to launch interactive catalogs to be delivered to the next iPad, which is expected to make its debut tomorrow. [Read more]