CNBC's Courntey Reagan reports that Best Buy plans to sell its own tablets.
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Showrooming enabled by the proliferation of smartphones has become the bane of brick-and-mortar retailers. Basically, consumers waltz into a local Best Buy or similar store, find the product they're thinking of buying and check it out. So far so good, from the retailer's perspective. Only then the consumer goes online, sometimes even while standing in the store aisle, to buy it from an e-tailer like Amazon.com. Such behavior is in part responsible for Best Buy's lackluster performance of late. Now retailers are fighting back with their own mobile strategies to best online retailers in this scramble for sales.
In the latest effort to beat Amazon.com at its game, Target says that for the first time it will match prices that consumers find on identical products at select online competitors this holiday season. Target's CEO Gregg Steinhafel told about 80 reporters at a company media conference Tuesday that the retailers include Amazon, Walmart.com, Bestbuy.com, Toysrus.com and babiesrus.com. Target's bold price match program will run from Nov. 1 through Dec. 16.
Marketers have been tapping into social commerce — the practice of using social media to assist in online buying — on a number of platforms, tweeting promo codes and offering fan-only merchandise on sites like Facebook. Now, according to a new eMarketer report, Pinterest's Social Commerce Potential: What Brands and Retailers Need to Know, Pinterest is beginning to draw their efforts.
Breast cancer activists have accused Etsy of using breast cancer as a marketing tool without doing enough to help the cause. It's an alleged example of "pinkwashing," the corporate practice of selling pink products that don't actually fulfill their claims about donating toward breast cancer prevention. This week, a newsletter titled Tickled Pink, encouraged subscribers to buy bright pink handmade merchandise in order to "show your love to the women in your life." However, one blogger discovered that out of 24 products featured, only eight actually claim to support breast cancer causes, and some tenuously at that.
Metro Post, a new service from the U.S. Post Office, takes its first steps in November, as the USPS enters territory currently being explored by Wal-Mart and Amazon.com in offering same-day delivery. Bloomberg News said this test will begin in San Francisco, according to a Post Office representative. Unlike those gigantic retailers, who are testing same-day delivery for their own offerings, the USPS will offer its Metro Post service to e-commerce businesses that meet certain qualifications.
Disney Store has launched a re-designed website featuring advanced capabilities and a new Disney Magical Message feature. The newly designed site delivers a franchise-focused, streamlined shopping experience for guests with enhanced social media tools,...
NEW YORK — Tiffany & Co. is shifting and expanding responsibilities for two executive vice presidents, Beth Canavan and Frederic Cumenal. Cumenal joined Tiffany in March 2011 from the LVMH Group. He has been responsible for Tiffany’s businesses in Asia,...
Move over, Navajo panties. Urban Outfitters has been supplanted as the retailer most hated by Native Americans. Gap started selling a "Manifest Destiny" T-shirt recently, but the retailer removed the shirt from its stores after a flood of complaints organized by members of the Native American community. Critics left angry Facebook messages, sent tweets and posted negative reviews of the shirt on Gap's website.
North America’s leading undergarments supplier , Fruit of the Loom , has accused Canadian company Gildan Activewear of relabeling one of its rival’s brands and selling it. Gildan has denied the charges, and said that the event is a ‘minor mix up.’ A suit...