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The top online retailers sent each of their subscribers a year-to-date high of 4.1 promotional emails on average during the week ending Oct. 12. That's up 4 percent week-over-week, 15 percent from where it was four weeks ago and 22 percent year-over-year. Ignoring the spike in messaging right before Halloween, last week was really the peak of the Halloween messaging season. Christmas messaging is starting to pick up and I expect Thanksgiving messaging, which has been almost nonexistent so far, to slowly pick up this week.

SHARE: Email Print LinkedIn Facebook Twitter The Levis brand has introduced a new collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levis Waste Less product will include a minimum of 20...

Macy's is hoping to entice the coveted 13- to 30-year-old market with the launch of its millenial initiative. The initiative involves the rollout or expansion of more than 20 brands for its Macy's mstylelab (primarily serving customers ages 13 to 22) and Impulse (primarily serving customers ages 19 to 30) departments. According to Macy's, the millenial generation, which is the largest and most diverse in America, is expected to spend an estimated $65 billion this year.

Target is leaving nothing to chance this holiday season, with a strategy focused on both the emotion of gift-giving as well as competitive promotions that emphasize price. The retailer's executives unveiled at a media event Tuesday plans for aggressive promotional pricing, a heavy rotation of holiday ads in October and November, and tactics to ensure consumers can "shop with confidence," such as a price-match guarantee against a group of competitors that includes popular online retailers such as Amazon.com. The overarching theme for the holiday campaign, which is being handled by 72andSunny, is Dream Big. Save Bigger.

Last Wednesday, eBay unveiled "The New eBay," a completely redesigned website that is slowly being rolled out to all users, and released same-day delivery service eBay Now in San Francisco. We got the chance to talk about product vision with President Devin Wenig and Chief Technology Officer Mark Carges.

NEW YORK — Perfumania Holdings, Inc. announced today the appointment of Linda G. Levy to Senior Vice President and Chief Marketing Officer, effective immediately. In this newly created position and key role, Ms. Levy will oversee the marketing...

Allowing brands to tell their story inside your store environment without compromising the retail experience can be a challenge. Learn how top retailer, Golfsmith, retains its own retail brand integrity while allowing other dominant brands to experience success. Matt Corey, CMO of Golfsmith, shares the secret of great sales - starting with a core purpose that is greater than your brand.

California's implementation of mandatory sales tax collection for online sellers keyed an up and down ecommerce sales cycle as the days of tax-free internet buying reached an end in September 2012. Software giant Adobe studied the effect of the...

Apple's Passbook virtual wallet has been upgraded to allow payment processing via Apple gift cards loaded on the app.

BIRMINGHAM, Ala. — Books-A-Million has named Mary Jane Karwoski as VP human resources. Karwoski will be responsible for overseeing employee relations, compensation, benefits, training and development and recruiting for Books-A-Million. “I am excited to...