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Target Gives Away 1.5M Reusable Bags
April 24, 2013

In honor of Earth Day, Target gave away 1.5 million reusable bags at stores across the country, as well as sustainable product coupon books with $40 in coupons. Of the 1.5 million reusable bags, 250,000 contained samples of sustainable products,...

Gap Optimizes Inventory for Store-Based Fulfillment
April 24, 2013

Gap is currently working on a seamless inventory opportunity. Today, the retailer has pools of inventory trapped around the world โ€” in countries and in stores. Gap is now unlocking the power of its inventory where any unit that leaves a vendor should go where the product can be maximized. Capabilities like ship-from-store, find-in-store and reserve-in-store, which Gap will launch later this year, provide opportunities for incremental sales.

Creating โ€˜Youphoriaโ€™ the Nordstrom Way
April 24, 2013

Nordstrom, the conservative, upscale Seattle-based retailer, is going after a younger, hipper customer with a new, quirky regional online brand campaign.The retailer โ€” which traditionally has handled the creative work for its advertising in-house โ€” has hired Mekanism to develop the new campaign, aimed at promoting the concept of "Youphoria." This includes videos featuring young adults involved in activities like chopping wood or riding a motorcycle while fashionably dressed.

Target to give 25 school libraries makeover
April 24, 2013

MINNEAPOLIS โ€” Target Corp. will renovate libraries at more than two dozen schools in need across the country this year under a program that will also include book donations and technology upgrades, as well as the option to have a Target-supported food...

Keds Apparel Line to Debut at Macyโ€™s
April 23, 2013

This month, Keds new apparel line is launching at 150 Macyโ€™s stores nationwide and online at macys.com and Keds.com. The collection of sportswear separates......

Express levels shopping field for Canadian customers
April 23, 2013

TORONTO, Ontario โ€” U.S.-based specialty retail apparel chain Express has completed its move to parity pricing, in an effort to grow its customer base in the Canadian market. Consistent North American pricing for all apparel and accessories available at...

Icing being rebranded; 35 stores on tap
April 23, 2013

New York -- Icing, a division of Claireโ€™s Stores, is being re-branded with a new store design, new logo and updated imagery, Womenโ€™s Wear Daily reported. The jewelry and accessories retailer plans to open some 35 stores this year, including a flagship...

RadioShackโ€™s disappointing Q1 sales spell branding changes
April 23, 2013

FORT WORTH, Texas โ€” RadioShack posted first quarter 2013 quarter sales of $849 million and a loss of $43 million, compared with $913 million last year and a loss of $8 million. As a result of the companyโ€™s disappointing first quarter, it has ended its...