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One of the most dramatic effects of the new mobility is that traditional behaviors are no longer tied to familiar time and place constraints. In fact, they may not even be tied to a consumer's own familiar brands. The internet may have made shopping available to consumers 24/7 on the desktop, but devices have now made every moment everywhere shoppable. Wal-Mart Canada seems ready to grasp this opportunity of the always-shopping consumer by putting a buy button in an unlikely place โ a bus shelter.
Ulta Beauty announced that its Board of Directors...
Abercrombie & Fitch has woken a who-knows-how-many strong group of angry Taylor Swift fans thanks to a T-shirt that reads "# more boyfriends than t.s." One fan quickly erected a Change.org petition and then made a YouTube video, in which she called fellow fans to contact Abercrombie's public relations department.
WRITTEN BY: ANGIE MANSFIELD Social media as a means of connecting with customers has been getting a lot of buzz for the past few years -- with good reason. Social networking sites have a powerful...
/CNW/ - Target Canada is donating $50,000 to the Canadian Red Cross to assist with flood relief efforts in Alberta. "Our thoughts are with the people of Calgary and the other affected communities...
The retail industry has seen a lot of change over the past five years. Amid a massive downturn in consumer spending and a growing e-commerce sector, some in the technology industry have forecast the complete collapse of brick-and-mortar retail. However, offline commerce still accounts for over 90 percent of consumer spending, and an explosion of new technologies seek to bring e-commerce tools to the local shopping experience. Retailers account for a large chunk of advertising spending in the U.S., so ad agencies are keeping a close eye on these developments.
TUCSON, AZ (BRAIN) โ Trisports.com has filed for Chapter 11 reorganization, citing a downturn in business stemming from problems with a new software system, competition from online retailers and the...
Seventy-nine percent of smartphone owners are what Google calls "smartphone shoppers," meaning that they use their smartphones at least once a month in stores. That's a lot of people. If there are 130 million smartphone users in the U.S., then about 111 million Americans use their smartphones to prepare for shopping or to look things up while there. It's not surprising that Google wants to get in all those heads and see what's going on. There's money there!
London โ Omni-channel global fashion brand Burberry is taking a pioneering step into the realm of digital customer engagement with a new program called Burberry Kisses. Partnering with the Google...
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on its reputation as a place for fashion discovery. Themed "Look," it starts this week with the release of its new "The Making of a Look" catalog, a spokesperson tells Marketing Daily. "Our ads, which will reflect 'Look,' won't run until August, and will be featured in The New York Times, The Wall Street Journal and local ads," she says. New shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays are also scheduled to begin in August.