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QVC will open its first pop-up shop Sept. 10 in New York City featuring exclusive apparel lines. The limited-time shop is participating in the second annual Fashion's Night Out event. QVC will roll out lines from K-Dash by Kardashian and Janie Bryant MOD, inspired by "Mad Men." In addition, the pop-up shop at Rockefeller Center will feature a broadcasting studio, where fans will get a peek at a three-hour live televised segment "Fashion's Night Out: Live From New York." Designers Isaac Mizrahi, Melania Trump, Marc Bouwer, Mara Hoffman and Pamela Dennis are all expected to appear along with their

OfficeMax said Thursday it has introduced a free app for the iPhone on Apple's App Store. The OfficeMax App, available for iPhone and iPod touch, is designed to help customers shop smarter and access information and rewards on the go, the company reported.OfficeMax's new mobile shopping app provides real-time benefits to customers, including the ability to view exclusive deals and offers, locate OfficeMax stores, and click through to the mobile-friendly OfficeMax.com site to browse office supply products from their mobile device, the company said. The OfficeMax App also enables OfficeMax MaxPerks loyalty members to access their account, view reward

Target Corp. said Thursday it has launched a new online ad that allows users to customize the offers they see. “My TargetWeekly” is a new customizable version of the retailer’s online weekly ad; it will allow shoppers to create customized views and receive deal alerts to learn when items go on sale, view coupons, see top bargains or share what they've found at online sites such as Twitter and

Discount merchant Fred's said Thursday it recorded a 17% jump in second-quarter net income to nearly $5 million, compared with net income of $4.2 million in the year-ago quarter.The retailer cited higher foot traffic and margins for the improved performance.Sales rose 3.5% to $449.5 million. Same-store sales rose 2.5%.Fred's operates 674 discount stores across the United States.

DOW JONES NEWSWIRES Bebe Stores Inc. (BEBE) swung to the black in its fiscal fourth quarter on higher margins as the women's clothing retailer curtailed markdowns. Shares rose 1.6% after hours to $5.69.

The party supplies distributor aims to reduce its funded debt by more than 70% to $200 million. Carlyle Group-backed party supplies distributor Oriental Trading Co. of Omaha has filed a pre-packaged bankruptcy petition that it said would reduce its funded debt by more than 70% to $200 million. Carlyle invested in Oriental Trading in 2006, acquiring a majority stake from Brentwood Associates, which held onto a 25% holding. Terms of the deal were undisclosed but published reports valued the transaction at close to $1 billion. Calls into the company were not returned by press time. In its Chapter 11

Target announced it is adding several services for electronics shoppers, including free telephone technical support for purchases. The chain is also adding an electronics recycling program that offers store gift cards and expanded wireless phone offerings.The company is rolling out mobile centers in its stores with partner RadioShack to allow people to sign up for cell phone plans with major carriers or get new phones.

Spanish fast-fashion retailer Zara will launch its long-awaited e-commerce site next week, with a significant online fan base already established. While its online-selling efforts may come relatively late, the chain has more

Fifth Gear announces a three-year extension of its relationship with Hallmark Custom Marketing (HCM) supporting Hallmark’s UNICEF partnership through order fulfillment and customer contact center services. Hallmark Custom Marketing has extended its fulfillment contract for UNICEF products with Fifth Gear through the end of 2013.

Apparel retailer American Eagle Outfitters is taking advantage of various channels within the mobile medium to enhance its multichannel consumer engagement efforts, ultimately leading to increased sales.