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Along with closely held Title Nine and VF Corp.'s Lucy brand, Lululemon belongs to an emerging class of retailers focused primarily on designing, making and selling athletic wear to women — and grabbing growing shares of the estimated $15 billion market for women's fitness attire.
In a new study, the first and largest of its kind, NYU Stern Professor of Marketing Scott Galloway and a team of experts from L2, a think tank for digital innovation, evaluated and ranked 82 prestige specialty retail brands’ Digital IQ. The study measures site and e-commerce strength, digital marketing and mobile capabilities, social media savvy and search engine marketing and optimization.
Fact-based, forward-looking analysis on key retailers, channels, markets through retail and shopper insights.
While merchants are discovering ways to use mobile technology to sell more to in-store customers, eBay is taking the opposite approach, Chris Dannen writes.
Zale Corp. said Wednesday it has named John Legg as senior VP supply chain. Legg will have responsibility for warehousing, logistics and purchasing and will report to Matt Appel, executive VP and CFO.
A closer read on retail sales, with Ed Yruma, Keybanc Capital Markets, and
Best Buy Co. Inc.'s second-quarter profit jumped 60 percent on reduced costs and strong sales of mobile phones, appliances and tablet computers.
Men's Wearhouse is getting rid of its well-known branding ad campaign (think grey-bearded chairman George Zimmer extolling the virtues of quality and price, “I guarantee it”) in favor of “time-sensitive price promotions” to continue increasing market share.
Brands that are only now establishing themselves on Facebook are playing a desperate game of catch-up. They're pulling out the stops to rack up what Facebook now calls Likes, social actions by which consumers express interest in a brand. To get Likes, they're going beyond ads and bartering for friendship with offers of exclusive content, discounts and special offers.
Secaucus, N.J.-based SYMS and its subsidiary Filene's Basement plan to open a new Fifth Avenue flagship store in New York under the name fbSY, according to the New York Post.