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The Orvis Co. said Tuesday it has teamed with Austin, Texas-based Digby to launch a mobile-optimized website designed to create a rich and unique shopping experience.Through Digby’s Mobile Commerce Software Platform, Orvis’ mobile channel is an adjunct to its e-Commerce website, catalogs and stores. Orvis’ mobile channel now reaches all 60 retail locations in the United States and United Kingdom and 350 Orvis dealers worldwide.“For more than 150 years, our name has stood for outdoor traditions, quality and customer satisfaction,” said Phil Young, VP e-commerce, Orvis. “Now we are enhancing that tradition by offering convenience to our customers who

Shares of Gymboree (NASDAQ:GYMB) jumped more than 3% Tuesday morning after a new report indicated the children’s clothing chain has hired Goldman Sachs to begin an auction of the company. According to the New York Post , Gymboree retained the investment bank last month to conduct a formal auction and big-name buyout firms are lining up for the sale, which could reach $1 billion. Last week Gymboree’s shares surged after The Wall Street Journal reported Gymboree is weighing a possible sale and had begun to put out feelers for potential buyers.

Barnes & Noble said this week that it has gone live with Pubit, its platform that allows self-published authors and independent publishing houses to sell digital versions of their works on the bookstore's websites. The platform competes with Amazon's Digital Text Platform and Sony's Reader Store.

The Department of Justice, along with seven state attorneys general, filed a civil antitrust lawsuit on October 4 in the Eastern District of New York challenging rules that Visa, MasterCard and American Express have put in place that prevent merchants from providing discounts to consumers.

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Major Branding and Marketing Campaign to Showcase Essence of Belk with New Logo, Tagline, Store Signage, Advertising Charlotte, NC /PRNewswire/ - With its 125th anniversary less than three years away, Belk, Inc. has launched an updated corporate identity that projects the company's restated mission "to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve." A new graphics package will refresh the company's visual identity with a new corporate logo, color palette and tagline – Modern. Southern. Style. The new logo and tagline represent the first

NEW YORK -- Walgreen Co. said Tuesday its September same-store sales rose 0.4%. The specialty retailer said its total sales for the month climbed 5.3% to $5.64 billion. Duane Reade stores, which Walgreens bought in April, contributed 2.8% to the total sales increase for the month. Copyright © 2010 MarketWatch, Inc.

Best Buy makes holiday shopping even easier this year by offering one of the most comprehensive shipping programs in the retail landscape, Store Pickup Plus. The recently launched program serves as an evolution of traditional free shipping promotions, allowing customers to not only avoid shipping fees, but to receive their product more quickly, eliminate concerns about package delivery, increase confidence of product availability and save shopping time by processing payments online.