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If the Oscars are synonymous with fashion trends and style, and J.C. Penney has been the only retail sponsor of the Oscars for ten years, is J.C. Penney also automatically associated with fashion trends and style?

U.K. accessories brand Accessorize opened its sixth American store by Union Square in New York City last month, and the company plans on opening four more locations in the Northeast by July. 

Media and marketing services company Valassis and News America Marketing have formed a cross-publishing deal to expand the digital offers on Valassis' redplum.com and News America Marketing's SmartSource.com coupon and savings websites. 

Old Navy has launched a mobile marketing campaign with mobile app Shazam. Consumers with the Shazam app on their smartphones will be able to tag Old Navy-branded pop music featured in the campaign, and immediately unlock and shop the looks in the ads featuring those songs. 

To help reach today's mobile, highly connected consumers, many companies have implemented campaign management systems that enable them to generate many more campaigns than was previously possible. While these systems increase the number of campaigns, they don't necessarily improve campaign effectiveness. 

The latest buzz in the retail industry is the amazing proliferation of Flash Sales and Daily-Deal sites like Groupon, HauteLook, Rue La La and others. In fact, it was recently reported that there are 43 such online businesses in Chicago alone. 

While spring doesn't officially start for a few weeks, much of North America is breathing a deep sign of relief and delight as the gray remnants of the Snowpocalypse begin to melt away. The bravest flowers appear, and the outdoors become a friend again. 

The Knot, a media company that targets brides-to-be and pregnant women, said that Macy's has sold back its 10.7 percent stake in The Knot for $37.7 million. The Knot didn't give a reason for the repurchase and said it's part of a previously announced $50 million buyback plan. 

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New York City -- Luxottica Group SpA said Monday its fourth-quarter net profit rose 88%. The Milan, Italy-based parent of the Sunglass Hut and Lens Crafters chains predicted a strong 2011 as consumers return to high-end brands. The company said its net profit increased to €55.1 million ($75.8 million) in the final three months of 2010. Luxottica will continue to expand its Sunglass Hut division in 2011, and expects to add 270 Sunglass Hut locations globally.