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A new consumer survey about online shopping, navigation and trust reveals the obstacles brands face in having offline marketing efforts materialize with online sales. Three-quarters of consumers are likely to go online after visiting a store to find a better deal before buying, and most start with search engines.
One size daily deals don't fit everyone โ not even Groupon. In an effort to diversify revenue and maintain its rapid growth, Groupon, which has temporarily shelved its $750 million public offering, is fast evolving its business model.
Birmingham, Ala. -- Books-A-Million said Thursday it has appointed Tyler Novak as general counsel. Novak will be responsible for overseeing all the company's legal affairs, including general corporate legal matters, intellectual property and corporate compliance, and will report to Clyde B. Anderson, chairman and CEO.
T-Mobile announced the rollout of a new global design for nearly 400 new and remodeled stores across the country. In an ongoing commitment to provide the ultimate customer experience, T-Mobile adopted the new design format from its parent company, Deutsche Telekom AG, which has received positive customer feedback for this new design in retail stores across Europe.
rue21 announced it's sponsoring a breast cancer awareness campaign in all stores with "Big or Small, Let's Save Them All" T-shirts in support of National Breast Cancer Awareness month. Jewelry will be sold in all stores with a portion of all proceeds to be donated to A Glimmer of Hope Foundation.
Macy's is looking to get its stores to start using radio frequency identification technology sooner rather than later so that the company can manage its inventories better. The technology, known as RFID, will be used to help count items that are considered "replenishment goods."
With retail profits taking a hit due to a combination of rising production costs and a decline in sales as a result of the weakening economy, the internet has emerged as the new battleground for teen apparel retailers Aeropostale, Abercrombie & Fitch and American Eagle Outfitters.
In an effort to help its retail partners create an ideal shopping experience on behalf of Philip Stein, the brand is halting all online watch sales on its website. โA positive retail experience is a vital part of the Philip Stein mission to make their customers their number one priorityโ, says Will Stein, president of Philip Stein watches. โThe best way to do that is by providing the service and attention that only a retail environment can provide.โ
Best Buy is counting on competitive pricing, new products like the Apple iPhone 5 and more advertising to bring shoppers through the door this holiday season. The consumer electronics chain is not, however, counting on any help from the economy as it tries to make this holiday season different from the last one.