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Facebook, Twitter, iPads — Burberry knows its customers love the digital experience, so the upscale apparel retailer leveraged multiple touchpoints by streaming its London fashion show on Facebook, YouTube and its own website; tweeting backstage pictures during the show; and featuring iPads in-store to give customers an exclusive view of its new collection.

HOLLYWOOD, Calif., Oct. 3, 2011 /PRNewswire/ -- Frederick's of Hollywood is excited to announce its collaboration with Booty Parlor to bring the seductive line of bath and beauty products to 12 Frederick's retail locations, as well as online at www.Fredericks.com. The lingerie purveyor sees their brand as a natural fit for this fun, flirty confidence-inspiring line. Known as "the beauty parlor for your love life," Booty Parlor carries a wide variety of sexy, sensual bath and beauty products ranging from aphrodisiac lip-plumping glosses and massage candles to luminous body butters, scrubs and pheromone-laced perfume oils. A-list celebrities adore Booty

Sunderland, Vermont --The Orvis Company has launched iPhone and Android rich apps powered by mobile commerce provider Digby. The apps complement all of Orvis’ cross-channel touch points including retail stores, e-Commerce, catalogs, and a mobile-optimized website, which is also powered by Digby. The Orvis iPhone and Android apps, powered by the Digby Mobile Platform, provide features that include search and browse capabilities to buy merchandise through the enhanced user interface, categories that are easy and efficient to navigate and complete site search capability and store locators to make mobile shopping effortless.

Indianapolis -- Hhgregg has officially launched its new e-commerce website. The retailer’s key development partners for the new site include Rosetta, the implementation partner; IBM, the ecommerce platform provider, and Adobe for imaging, recommendations and site analytics. The new site features enhanced functionality, delivers on the company’s “We Help” brand promise and brings hhgregg’s superior in-store experience online. New features include: Instant access to in-store and online product availability; Access to hhgregg’s lowest prices on appliances and electronics; Enhanced navigation and guided search; Personalized recommendations; and Expanded learning content, product tours and guides.

Secaucus, N.J. — The Children's Place Retail Stores, Inc. said Friday that it has named Peter Warner as SVP global sourcing, for the chain. Warner will be responsible for the global sourcing and production functions, technical services and Asian operations. Most recently, he served as SVP of Global Sourcing & Operations for Liz Claiborne Inc.

Google has opened its first physical shop. The Chromezone is a shop within a branch of Currys and PC World on London’s Tottenham Court Road, and is being used by Google to trial a new way of selling its own Chromebook laptops.

A second email exchange has emerged between a disgruntled shopper and Gasp, the Australian clothing store that's made headlines worldwide with its unique approach to customer service.

Hennes & Mauritz accelerated its expansion plan and said it's gaining market share as it delivered a fall in third-quarter profits that was smaller than feared. The fashion retailer suffered a 15 percent drop in third-quarter profit, hit by costs such as higher cotton prices. 

Liz Claiborne has won the dismissal of a shareholder lawsuit that accused the company of misrepresenting its relationships with Macy's and J.C. Penney. U.S. District Judge Richard Holwell said that the investors failed to show that Liz Claiborne intended to mislead them about the relationships.