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After reporting less-than-stellar earnings last week, retailers including J.C. Penney and Kohl's are looking to save money by crafting more personalized marketing strategies, swapping out traditional media buys for digital campaigns they hope will prove more efficient. The approach mimics that of Macy's, which has focused on personalization and local efforts since initiating My Macy's…

Google is launching buy buttons for its search results. The Wall Street Journal, citing unnamed sources, reports that the search giant plans to add “buy” buttons to pages showing search results for products available for online purchase. The buttons, which will take shoppers to another Google product page where they can actually make a purchase,…

The USPS is testing a new feature to engage consumers through mobile devices and make snail-mail marketing more attractive to retail marketers. The revelation came from Postmaster General Megan Brennan in a keynote speech at the National Postal Forum on Monday. The project, known as real mail notification, is being piloted in Northern Virginia and…

For years, Stefan Larsson was Gap’s worst nightmare, as he led H&M’s dizzying expansion in the United States with a combination of designer chic and rock-bottom prices. Three years ago, Gap Inc. hired him and gave him its most challenging brand, Old Navy. Since his arrival, Larsson has led a striking turnaround at the low-cost label, transforming…

Ascena Retail Group, which runs Dressbarn and Lane Bryant women's clothing stores, said it agreed to buy rival ANN Inc., owner of LOFT and Ann Taylor, for $2.15 billion. ANN Inc., which like Ascena targets women in the 20-to-40-year-old age group, has been hit hard by increasing competition from fast-fashion chains and a pullback in discretionary…

eBay is testing a membership program similar to Amazon Prime, according to Wall Street analyst Shawn Milne of Janney. The loyalty membership program could potentially debut in the fall and cost $25 per year for free next-day delivery on certain orders. The news comes on the heels of reports that Wal-Mart is going to launch a shipping membership…

FAO Schwarz will close its doors on July 15 after calling Fifth Avenue home for nearly 30 years. The rent was too high for the iconic toy store, but its owner, Toys"R"Us, is hunting for a new location in midtown Manhattan, a spokeswoman said Friday. FAO Schwarz is a popular attraction for many families that visit the…

The owner of several of the world’s best-known luxury brands has filed a fresh lawsuit against Alibaba Group Holding Ltd., the latest challenge to the Chinese e-commerce giant’s assertions that it fights the sale of counterfeit goods on its platforms. The lawsuit, filed Friday in federal court in Manhattan by Gucci, Balenciaga, Yves Saint Laurent and…

Two Republicans on the House of Representatives Committee on Oversight and Government Reform sent a letter to the U.S. Postmaster General demanding she turn over details about the agency's competitive products operations. In a letter dated May 13, 2015, Republican representatives Jason Chaffetz and Mark Meadows demanded Postmaster General Brennan provide the committee with a…

The lawsuits against American Apparel just keep coming: This time, ousted CEO Dov Charney is suing the Los Angeles company and its chairwoman for more than $20 million. Charney is accusing American Apparel and Colleen Brown, the chairwoman, of defamation and false light, according to the lawsuit filed Tuesday in Los Angeles County Superior Court.…