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Lowe's announced it's partnering with Houzz, a social site for home remodeling and design, to offer consumers the chance to win a dream kitchen. As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.
Pinterest, the virtual pinboard at the crossroads of social and style, has burgeoned into a marketplace for consumer brands, offering a visual and demonstrable platform for engagement. A wide range of major brands including Lands' End, West Elm, Etsy, Gap and Whole Foods are using Pinterest to engage fans through social curation and as an online focus group to see what clicks with consumers.
For Office Depot, the problem wasn't attracting shoppers but converting them to buyers. A year ago, the retailer set out to address what it viewed as a core issue: shoppers in its stores had difficulty finding everything they needed and lacked a clear understanding of the breadth of products available.
New York Giants fans were out in full force buying all the NFC Championship merchandise they could hold. A Modell's manager in New York said some of his customers stumbled in straight from the bars after his store opened at 5 a.m. and that sales were up 1,000 percent over a normal day.
Zooey Deschanel isn't kicking shoe retailer Steve Madden around in court anymore over a $2 million endorsement deal. Last week, the "New Girl" star filed a motion to dismiss a lawsuit that claimed she was never paid any money for the use of her name and likeness in connection with its shoes and accessories.
Beau-coup, a provider of online gifts and favors, implemented LivePerson's Analytics Driven Engagement in order to improve proactive chat performance and to optimize customer service resources.
Mooresville, N.C. -- Lowe's announced that is partnering with Houzz, a social site for home remodeling and design, to offer consumers the chance to win a dream kitchen. As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's. “We’re proud to announce a first-of-its kind marketing alliance with Houzz,” said Gihad Jawhar, VP Lowes.com. “With Houzz’s impressive community of designers and renovators and Lowe’s innovative online retail experience, we
Marks & Spencer is working with NCR Corporation to test new multimedia zones in its stores that combine digital touchscreens, video walls and displays of actual outfits to provide shoppers with inspiration to select that essential something.
Long before football fans began descending on Indianapolis in advance of Super Bowl XLVI, an installation team arrived to build the largest temporary retail store in the nation's history.
Bensalem, Pa. -- Charming Shoppes has promoted Bryan Eshelman to executive VP, chief supply chain officer. Eshelman started with the chain in 2010 as senior VP operations. Eshelman retains his previous duties of overseeing technology, logistics, technical...