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Image-conscious Ralph Lauren is looking to expand its online profile to help attract more tech-savvy customers. Ralph Lauren's biggest digital splash came in 2010, when the company beamed huge holographic images onto flagship stores in New York City and London.
Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys. The mass merchant retailer is making music sales the focus of the advertising campaign but is also promoting other entertainment-related products.
Ralph Lauren's president said the company and J.C. Penney have decided to drop the exclusive American Living line of home, apparel and accessories goods, which, when it launched at J.C. Penney in 2008, marked the retailer's single largest brand introduction in history.
HMV is planning a raft of digital marketing and service initiatives as it looks to position itself as a dynamic multichannel retailer. Offering digital versions of physical products at the point of sale, a click-and-collect service, and in-store wi-fi will be introduced to improve the customer experience. A raft of mobile apps and better online integration of its PureHMV loyalty program will also launch this year.
Urban Outfitters has placed mobile calls to action on the back of its catalog. The calls to action promote the company's video work, mobile website and iOS app, while also pushing its web and social media efforts.
Chris Bolte, vice president of Wal-Mart Labs, let us know exactly why brick-and-mortar stores aren't yet a thing of the past at the Business Insider's Social Commerce Summit.
In a surprising move for the conventional Fox News pundit, Bill O'Reilly came to the rescue of Ellen DeGeneres, who is currently facing heat from conservative groups over her recent partnership with J.C. Penney.
Barneys New York is in talks with its lenders about restructuring. The development doesn't bode well for the 89-year-old department store, which is owned by Istithmar World, the investment arm of government-owned Dubai World.
WOONSOCKET, R.I. โ Representatives of the CVS Caremark Charitable Trust, a private foundation created by CVS Caremark, kicked off a "Day of Giving" on Tuesday by surprising several nonprofits with the grant funding they had requested. The visits, hosted...